Montenegro: Ulcinj on the Rise – Billions in Investments and the Future of the “Monaco of the East”
Montenegro: Ulcinj on the Rise – Billions in Investments and the Future of the “Monaco of the East”

Prime Minister Milojko Spajić confirmed the United Arab Emirates’ interest in investing up to €30 billion in a tourist area in Ulcinj, targeting tourists from Western Europe, through Mohamed Alabar’s company “Emmar.”
The agreement covers cooperation in infrastructure, agriculture, innovation, and finance and must be ratified by Parliament.
Spajić emphasized that Montenegro would now prioritize partnerships with investors and avoid the sale of state-owned land.
Ulcinj, the southernmost city in Montenegro, is poised for a potential economic boom. The news that Eagle Hills Montenegro, a company with strong ties to investors from the United Arab Emirates, has won significant beach concessions on the famous Velika Plaža (Big Beach) is causing a stir. This development could mark the beginning of an era of massive investment and rapid growth that will permanently transform Ulcinj and all of Montenegro.
Eagle Hills Montenegro: A Giant Enters the Stage
Eagle Hills Montenegro, a subsidiary of Abu Dhabi-based real estate developer Eagle Hills, has acquired the concessions for more than ten beaches, including the popular Saranda and Tropicana areas, at a public auction. The company is known for its ambitious large-scale projects and has already established a foothold in other Southeast European countries, such as Croatia and Albania. Eagle Hills’ investments in Ulcinj are expected to total billions of euros and are expected to elevate the region’s tourism infrastructure to a new level.
Velika Plaža: A Jewel with Potential
Velika Plaža, a 14-kilometer-long sandy beach, is the heart of the Ulcinj region. With its unique beauty and untapped potential, it offers ideal conditions for the development of high-end hotels, exclusive beach bars, and luxury resorts. Eagle Hills’ investments will help realize this potential and transform Ulcinj into a world-class tourist destination.
The Promise of the “Monaco of the East”
Montenegro has long been touted as the future “Monaco of the East.” Current developments in Ulcinj now appear to be turning this vision into reality. The expected investments will not only boost the tourism sector but also lead to a significant increase in real estate prices. Experts predict that land prices in the region could nearly triple in the coming years.
Briska Gora and the Panorama Hill Resort: A Glimpse into the Future
Briska Gora, a hilltop overlooking Ulcinj, offers breathtaking panoramic views of the coast and the sea. The Panorama Hill Resort, located atop Briska Gora, is an ideal place to enjoy the region’s beauty and observe developments in Ulcinj.
A Golden Opportunity for Investors
Current developments in Ulcinj offer investors a unique opportunity. Those who invest in the region now can benefit from the expected growth and rising real estate prices. It’s like finding a vein of gold without having to look for it.
Conclusion
Eagle Hills Montenegro’s investments in Ulcinj have the potential to transform the region and Montenegro as a whole. The development of Velika Plaža and the construction of high-end hotels and resorts will transform Ulcinj into a world-class tourist destination and drive up real estate prices. Investors have a golden opportunity to capitalize on this growth.
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