Serbia has been a world leader in attracting foreign direct investment for several years. According to Uwe Zirbes, CEO of GCI UNIT, our intensive and persistent efforts to find investors, global marketing and trust in Balkan countries such as Serbia, Montenegro, Albania and North Macedonia have proven to be very successful.

The native German, who is now known as a real “magnet” for foreign direct investment, emphasizes in an interview that he will not exaggerate when he says that in many areas Serbia has developed even faster than his old homeland Germany. Many people ask me why Serbia, why the Balkans in general? Because many of the investors will go to the Balkans. – I came to Belgrade for the first time in 2016 and was struck by the beauty of the city and the people living together regardless of their nationality. If there wasn’t a specific reason, I probably would never have come to Belgrade because of negative prejudices and bad publicity for the Balkans.

But everything I’ve heard about the media, everything that’s been written and said about this country over the years, everything negative, has turned completely positive in the short term.

Read more: UWE INTERview